Get the Right Covers for the Menus
When you’re opening a restaurant for the first time you may feel overwhelmed by the number of minute decisions that you have to make. You may decide at one point, that it is too much and delegate some of the choices to other people. While this is certainly a logical way to deal with the staggering number of choices that need to be made, you need to be careful that everyone making decisions understands the overriding idea of the restaurant. Otherwise you will end up with an incoherent or even jarring clash of themes, colors, and design elements.
Take for example the question of menu covers . Ordering these can seem like a waste of time, but they serve two key roles in your restaurant. First, they actually protect the menus from the dozens of hands that will touch them every day, to say nothing of the food and drink that they will encounter. Second, they can enhance a menu or, if poorly chosen, detract from the overall ambiance of the restaurant.
Imagine walking into a romantic bistro with soft music, cozy lighting and beautifully designed menus using aesthetically pleasing fonts and colors. Now imagine that that menu is encased in a clear plastic cover that is scarred with scratches and tears. That cover is something you would expect to find in a family restaurant or 24 hour pancake house, not a romantic restaurant . Likewise, the elaborate leather covers that belong in a gourmet restaurant would be useless in protecting the menus in a family-friendly establishment where kids hands are covered in ketchup, soda, and ice cream.
Make the menu covers — and every other little detail in the establishment — match your restaurant and avoid this type of disconnect.
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