About Pout:

Pout was founded by Emily Cohen, Chantal Laren, and Anna Singh, three British beauty junkies who immersed themselves in the understanding of what women want from their makeup. Realizing that makeup was taken far too seriously, the glamour girls set about launching their own color line, encouraging women of all ages to enjoy and have fun with makeup—and to feel sexy and empowered when wearing it. Since its launch in June 2001 in London, Pout's infectious and broad appeal has made it a popular choice for top celebrities, models, and opinion formers, thanks to its deliciously frivolous detail and five-minutes-to-fabulous formulations.

Product Description:

Pout's fabulous retractable eye pencils have an ultra-soft texture that glides across lids with ease, making lining fool-proof. Apply a thin line along the base of the lashes for a defined look and use smudger to soften for a more smoky, sultry effect.

Review:

Independent newspaper, UK:

“Channel this season's Goth trend with this intense, shimmery silver shade. It will look stunning teamed with lashings of black mascara. Also available in copper and gold.”