Online Image
The idea that reputation management is only for corporations and celebrities is ludicrous. The internet does not protect private citizens from their own carelessness nor does it insulate them from the same smear tactics that can be used against the rich and famous . Every individual needs to realize that in the information age, there is no way to truly control what information ends up on the internet. The best they can hope to do is to promote the positive information so that anyone googling them will get a good impression.
People do google each other all the time. They search for the names of friends and family members as a way to amuse themselves during a break at work. They use the web to find out everything they can about the blind date their friends set them up on. Companies are also using the internet to search for dirt on job candidates, potential business partners, and may even run checks on existing employees. There is no way to know how many people have lost out on business opportunities because of stuff they shared on a social media account .
Awareness that anything written on the internet never truly disappears is the first step in improving an online image. People need to stop and think before posting status updates, sharing drunk videos or uploading graphic pictures. They should also be careful about what they write on their blogs and in forums. Cultivating a motto of “what would my boss think?” or “what would I want my mother to know?” are good filters to use.
Next, individuals should be sure to purchase the domain for their name. This should include variations and nicknames. At the least they should own the .com. Most hosting companies make it easy to set up a template page with some basic information, no coding knowledge required.
After that it’s a matter of thinking like a creative publicist. They should make sure they have profiles on major social media sites. Maybe they should draft a personal press announcement the next time they win a sports, community, or work award. Sharing wholesome family photos and videos demonstrating their prowess in a beloved hobby or sport are also good ideas.
People need to take control of their own online image by carefully choosing what they reveal about themselves and where it appears on the web.